5 Deadly Mistakes That Could Hurt Your Business
By Salley Dowsett
Are you making any of these mistakes? If so then take a moment to make some changes that may help you.
Deadly mistake #1 - Using your payment processor user name and password to join a program. I know this may not sound like a bad idea because it makes it easier to remember but...
Think about the fact that a program owner has access to your login info. Maybe that person decides they need a little extra cash this month. They use your info, log in to your payment processor and help themselves to just a bit of your money.
Deadly mistake #2 - Using the program lead capture page instead of your own. You've heard it before YOU need to build YOUR list. If you use the program or affiliate lead capture page then you are giving your lead to the program owner rather than getting that lead for yourself. That program goes belly up and you have nothing...
But the program owner has all of your hard work wrapped up in one neat little package called a list. I'm sure that owner is going to send you a big 'thank you' gift.
Deadly mistake #3 - not offering a bribe to get people on your list. Ok, bribing may not sound like a good thing but info is what people want and that is what you need to offer. The bribe can be a short video, an ebook, an email series or a short report.
The bribe does not have to be too long. But you do need to give them something to make them WANT to join your list.
Deadly mistake #4 - trying to hardsell your prospect with every email. Give your subscribers the information they want. This should be at least 5-7 emails if you are using the email series bribe. This will help build some trust with your subscribers. Once you have done that then it's time to make them an offer of a product or service that you have found beneficial.
Deadly mistake #5 - not tracking and tweaking your ads. You need to track and test which headlines work and which ones don't. But there is a process for doing this. You have to track and test only one variable at a time. If you do more in the same ad you won't know which tweak got more response. Then you have to evaluate your tracking to see what has worked and what hasn't.
By Salley Dowsett
Are you making any of these mistakes? If so then take a moment to make some changes that may help you.
Deadly mistake #1 - Using your payment processor user name and password to join a program. I know this may not sound like a bad idea because it makes it easier to remember but...
Think about the fact that a program owner has access to your login info. Maybe that person decides they need a little extra cash this month. They use your info, log in to your payment processor and help themselves to just a bit of your money.
Deadly mistake #2 - Using the program lead capture page instead of your own. You've heard it before YOU need to build YOUR list. If you use the program or affiliate lead capture page then you are giving your lead to the program owner rather than getting that lead for yourself. That program goes belly up and you have nothing...
But the program owner has all of your hard work wrapped up in one neat little package called a list. I'm sure that owner is going to send you a big 'thank you' gift.
Deadly mistake #3 - not offering a bribe to get people on your list. Ok, bribing may not sound like a good thing but info is what people want and that is what you need to offer. The bribe can be a short video, an ebook, an email series or a short report.
The bribe does not have to be too long. But you do need to give them something to make them WANT to join your list.
Deadly mistake #4 - trying to hardsell your prospect with every email. Give your subscribers the information they want. This should be at least 5-7 emails if you are using the email series bribe. This will help build some trust with your subscribers. Once you have done that then it's time to make them an offer of a product or service that you have found beneficial.
Deadly mistake #5 - not tracking and tweaking your ads. You need to track and test which headlines work and which ones don't. But there is a process for doing this. You have to track and test only one variable at a time. If you do more in the same ad you won't know which tweak got more response. Then you have to evaluate your tracking to see what has worked and what hasn't.